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The Top 10 Reasons to Choose a Local Independent Business


  • Strengthens Your Local Economy

When you purchase at locally owned businesses rather than corporately owned businesses, each dollar you spend at independent businesses returns 3 times more money to our local economy than one spent at a chain. Most local business owners frequently purchase from other local businesses. Purchasing local goods and services helps grow area businesses as well as the San Juan County tax base.

  • Unique Businesses Shape our Character

The unique character of Northern New Mexico is what brought us here and keeps us here. Our tourism businesses also benefit. Independent businesses help give our community its one-of-a-kind personality.

  • Environmental Impact is Reduced

Local businesses make more local purchases and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution.

  • Most New Jobs are Provided by Locally Owned Businesses

Small, locally owned businesses are the largest employers in the United States. Locally owned businesses also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs.

  • Nonprofits Receive Greater Support

Local business owners donate more to local charities than non-local owners.

  • Customer Service is Better

Local businesses often hire people with more specific product or service expertise.

  • Local Business Owners Invest in Community

Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future.

  • Public Benefits Far Outweigh Public Costs

Local businesses require comparatively little infrastructure and more efficiently utilize public services relative to chain stores. Local businesses generate more tax revenue per sales dollar, helping to keep your taxes lower.

  • Competition and Diversity Leads to More and Better Choice

A wide variety of independent businesses, each serving their customers’ tastes, creates greater overall choice for all of us.

Investment in San Juan County is encouraged

A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.